For PE-backed industrial distributors
More industrial buyers start supplier research by asking an AI assistant, and those answers name only a few companies. I find out whether your portfolio companies are among them, then build the fixes that get them there. One company in three weeks, or several side by side.
One page, within a week. No call needed.
Why this is a value creation question
The free baseline
I ask the questions your buyers ask before they call anyone, across the major AI assistants and Google. Then I note who gets named, who doesn't, and why.
| Buyer question | Your company | Competitor A | Competitor B |
|---|---|---|---|
| Best bearing and power transmission supplier in the Southeast | Not named | Named | Named |
| Who stocks spherical roller bearings near Charlotte | Named, wrong location | Named | Not named |
| What causes early bearing failure on a conveyor drive | Not named | Not named | Named |
| Bearing distributor with same-day delivery | Not named | Named | Named |
Offers
One company, one page, within a week. The questions buyers ask, who gets named, and the two fixes that matter most. No cost, no call required.
Fifteen business days and about three hours of the company's time. A full baseline against competitors, a ranked map of 30 to 50 buyer questions, a source and structured data audit, two flagship assets built in your expert's voice, a 90-day roadmap and an executive readout.
$7,500 pilot price for the first three clients. $12,500 after. Full sprint details →
The sprint at each company, plus a side-by-side portfolio scorecard for the sponsor, one shared question map for companies in the same category, and a single readout for the operating team.
Most companies come out of the sprint with a clear list of what to do next: consolidating the CRM across add-ons, customer self-service, a structured AI rollout for leadership. I can build those too, but the sprint stands on its own.
Work behind this
Three weeks
Capture the truth. Kickoff, baseline, a 90-minute interview with the company's best technical expert, and a harvest of real buyer questions.
Find the two things that matter. Source and structured data audit, question ranking, and the content model.
Build and hand off. The two flagship assets go live with structured data, plus the 90-day roadmap and the readout.
Questions operating partners ask
No. SEO is about ranking in a list of links. This is about being one of the few companies an AI assistant names when a buyer asks who to call. It overlaps with good SEO, but the work is different: getting expert knowledge into a form AI can read and trust.
No. Nobody controls those answers. The sprint guarantees a baseline, a 90-day plan and two built assets, and I keep working or refund the final invoice if you don't see the value.
About three hours: a kickoff, one 90-minute interview with a technical expert, and the readout.
Yes. Companies in the same category share a question map and templates, so each one moves faster, and the sponsor gets a side-by-side scorecard.
A 90-day roadmap the company can run itself. If they want help, I also build the systems underneath it, such as consolidating CRMs across add-ons or customer self-service portals. That's optional.
Industrial distributors and manufacturers with roughly 50 to 500 employees that win on expertise, have a real website and thin content.
Tampa Bay, Florida. The work is remote.
Next step
Pick a portfolio company, ideally one with a recent add-on. I'll run the baseline and send you one page within a week: who buyers find when they ask, where your company stands, and the two fixes I'd make first. If it's useful, we talk. If it isn't, you've lost nothing.